Open to senior product design roles
I design the software
that runs complicated work.
I'm Lida Tohidi, a product designer with seven years spent turning dense industrial, chemical-safety and SaaS systems into interfaces people can read in seconds.
- 7+
- Years designing
- 10+
- Products shipped
- 4
- Countries worked in
- EN / SV / FA
- Languages
Selected work
Problems worth reading about
Each case study covers the problem, the decisions I made, and what changed as a result.
About
I take the messy middle of a product and make it obvious
I work in-house and independently with agencies, startups and product teams on chemical safety software, automotive HMI, industrial control and booking platforms. I'm most useful where the domain is hard and the interface hasn't caught up yet.
Product & interaction design
End to end: research, information architecture, flows, hi-fi UI and validated prototypes for B2B and safety-critical software.
Complex systems, made calm
Dense data, industrial HMI and regulatory workflows reduced to what the user actually needs at that moment.
Design systems & brand
Token-based UI systems, component libraries and identity work that keep products consistent as teams scale.
Resume
Where I've worked
- 2025–NowProduct DesignerIntersolia Sweden AB
- 2025–NowOwner & Lead DesignerLT Digital Services
- 2024UI & UX DesignerAutoliv AB
- 2023–2024UX & Visual DesignerVisualiseringscenter C
- 2019–2022Senior DesignerFibodex
- 2018–2019Design ManagerHojbi Advertising Center
MSc Design and MA Graphic Design. Full history in the CV.
References
What colleagues say
“Lida is creative and hardworking. Her innovative ideas and graphic skills greatly enhanced the quality of our work, consistently delivering beyond expectations.”
“Lida demonstrated outstanding UI design skills and adeptly managed ambiguous scopes and intricate requirements.”
“Great designer and an excellent team member. Highly recommended.”
Contact
Hiring for a senior product design role? Let's talk.
Available for full-time roles, remote or hybrid, and for selected consulting projects.